Sweetest Day - 10/15 (copied from an article on www.hallmark.com)
Valentine's Day is a holiday of romantic love, but shouldn't there be a holiday that celebrates love in general — the love we feel for friends, family, and sometimes just the world around us?
Herbert Birch Kingston, an employee at a Cleveland, Ohio, candy company during the Great Depression, thought there should be. So Mr. Kingston and a few of his friends got together on a Saturday in October and passed out candy and gifts to the city's orphans, as well as those who were sick or unable to get around. It became an annual tradition known as Sweetest Day, and was simply considered a time to remember others with a kind act. The sort of thing that would make someone say, "That was so sweet of you!"
The third Saturday in October was eventually chosen as the day to acknowledge the holiday. And the purpose for Sweetest Day was broadened to include...well, pretty much everyone, from family members, sweethearts, and co-workers to strangers you might encounter in your daily life.
Sweetest Day is gaining in popularity every year throughout the United States, although it's celebrated a little more in certain regions than others. Detroit, Buffalo, and of course Cleveland have more Sweetest Day celebrations than anywhere else in the country, but the holiday is becoming well known all over the country.
Hallmark carried on Mr. Kingston's sweet legacy by making the first Sweetest Day card in the mid 1960s. We've been helping people like him spread a little extra sweetness ever since. If you agree that the world could always use a little more sweetness, share Sweetest Day with everyone you know!
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